The Albany Gazette - Rolling Stone Isn't Singing Solo - A Global Chorus Is Echoing SMX's "Proof" as the Anthem of Circularity (NASDAQ:SMX)

For years, sustainability was siloed: activists spoke to regulators, regulators spoke to corporations, and corporations spoke to investors. The message kept changing languages, losing clarity every time it crossed borders. Then SMX showed up with a universal translator - a way for everyone to speak the same truth, verified by the materials themselves.

The technology doesn't make sustainability louder; it makes it legible. SMX embeds molecular markers into physical materials - plastics, rubber, textiles, metals, liquids, and electronics - creating a digital fingerprint that remains intact through recycling, reuse, or resale. That's how circularity becomes continuity.

And the world has noticed.

When Culture, Commerce, and Policy Agree

It started in culture. Rolling Stone captured the moment perfectly when it declared that plastic promises are dead and proof is the new flex - a headline that hit like a manifesto. The magazine that usually calls out rock stars was suddenly naming the next economic movement. Proof wasn't just a value system; it had become a vibe.

Then commerce followed. USA Today took that cultural cue and gave it numbers, outlining how the global plastics market is worth hundreds of billions and how technologies like SMX's molecular marking are unlocking traceability where it's been missing for decades.

Policy was next. The Straits Times in Singapore reported that the country is developing a national digital passport for plastics - one designed to extend landfill life and enforce recycling compliance. The system reads like a blueprint for how SMX's molecular tech could integrate with national infrastructure. In other words, what was once an innovation is now a model.

The Industrial Validation Layer

Then came the industrial sector - the hard proof of implementation. OPIS, the Dow Jones energy and commodities platform, ran an in-depth interview with SMX leadership detailing how waste digitalization is turning municipal costs into measurable, auditable value. Governments, it turns out, are eager to track progress they can quantify. Corporations, equally eager to avoid accusations of greenwashing, now have a framework that actually verifies what they claim.

At the consumer level, Morning Honey connected the dots in a way only lifestyle media could. It showed how traceability technology - the same molecular tagging SMX uses in recycling - is also reshaping consumer fairness and trade. Transparent supply chains don't just satisfy environmental regulations; they stabilize prices and reduce tariff risks. The takeaway: transparency isn't a burden. It's a buffer.

That's how the validation loop closes. Not just from top-down policy, but from bottom-up behavior.

From Headlines to Handshakes

This isn't media coverage for coverage's sake. It's confirmation. When outlets on different continents and from different industries all highlight the same company for the same reason, it's not a press cycle - it's a market signal.

Culture has named proof as credibility. Commerce has priced it as value. Policy has framed it as enforcement. And now, SMX's molecular technology connects them all through a shared, verifiable ledger. Proof, it turns out, is the one language every market understands. The Los Angeles Tribune captured the economic evolution with one line that read like a thesis statement: "Carbon Credits Had Their Day."

And that's what makes SMX's role so pivotal. It's not fighting for attention. It's providing translation. The company's markers don't just create data; they build trust - the most valuable export any country, company, or community can produce.

The loop is complete - from Rolling Stone to USA Today, from The Straits Times to OPIS and Morning Honey. Different audiences, same message: proof isn't propaganda; it's the new standard. And SMX is teaching the world not just how to read it, but how to profit from it- environmentally and financially.

About SMX

As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.

Forward-Looking Statements

The information in this press release includes "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "forecast," "intends," "may," "will," "might," "plan," "possible," "potential," "predict," "project," "should," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company's fight against abusive and possibly illegal trading tactics against the Company's stock; successful launch and implementation of SMX's joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX's strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX's ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX's ability to successfully and efficiently integrate future expansion plans and opportunities; SMX's ability to grow its business in a cost-effective manner; SMX's product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX's business model; developments and projections relating to SMX's competitors and industry; and SMX's approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company's shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX's business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX's products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX's filings from time to time with the Securities and Exchange Commission.

EMAIL: [email protected]

SOURCE: SMX (Security Matters) Public Limited

View the original press release on ACCESS Newswire

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