The Albany Gazette - SMX Provides Brands What Matters Most: Trust

The betrayal is everywhere. Recycling logos printed on packaging rarely mean what they suggest. Fire safety certifications that once reassured the public have repeatedly failed in the real world. For years, people have rinsed their bottles, sorted their bins, and paid higher prices for "sustainable" goods, only to discover that much of it was theater. When fires like Grenfell or Lacrosse Tower strike, or when recycling plants quietly incinerate more than they recover, it is consumers who bear the costs. They were told progress was being made. The truth was that promises had replaced proof.

That is the trust gap that no conference, no global summit, and no convention has ever closed. But it is the exact gap SMX (NASDAQ:SMX) was designed to fill.

When Labels Lie, Molecules Tell the Truth

The root of consumer betrayal is simple: claims are not verifiable. A recycling logo tells you nothing about whether the plastic in your hand contains recycled content. A datasheet about flame retardants cannot guarantee that the chemicals are present in the concentration needed to prevent disaster. Consumers are asked to believe, to trust logos and paperwork.

SMX replaces belief with evidence. By embedding molecular markers directly into materials, it ensures that the truth lives inside the product itself. A scan can instantly confirm recycled content, validate flame-retardant safety, and even bring those under-the-radar plastics, such as carbon black, into view. Instead of consumers being asked to trust brands or regulators, the molecules carry the answer.

This is more than a technical breakthrough. It is a restoration of trust in an age where skepticism has become the default. It says to the public: you no longer have to wonder if the claims are real. The proof is in the product.

Turning Betrayal Into Confidence

What makes this shift so powerful is that it gives consumers back the one thing they've been denied: confidence. When they buy a product marked as recycled, they can know it actually is. When they live in a building advertised as fire-safe, they can know that the materials inside have been verified, not just marketed.

Singapore is showing the world how this works in practice. By partnering with A*STAR to create a national plastics passport, SMX has helped transform every piece of plastic into an identifiable, verifiable item with a digital twin. For consumers, that means recycling claims are no longer vague. They are backed by science. In Europe, the partnership with REDWAVE will extend this confidence to the industrial level, ensuring that materials are checked continuously as they move across sorting lines.

And in North America, SMX's work with the North American Flame Retardant Alliance (NAFRA) is shifting fire safety claims from datasheets into verifiable reality. Consumers don't need to trust an industry assertion; they can trust the material itself. That is the difference between rhetoric and reassurance.

Trust as the New Standard

Decades of conferences tried to convince consumers that trust could be built with promises. It never worked. Trust only comes from proof. And proof only comes when it is embedded at the molecular level, inside the products people use every day.

For regulators, this closes the enforcement gap. For manufacturers, it creates clarity in competitive markets. For insurers, it reduces liability. But for consumers, it does something even more fundamental: it ends decades of betrayal. It says that sustainability isn't a label, fire safety isn't a slogan, and recycling isn't an illusion. It is all verifiable, right now.

That's the shift SMX is driving. After decades of talk, consumers don't want another pledge. They want confidence. SMX gives it back to them - molecule by molecule.

About SMX

As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.

Forward-Looking Statements

The information in this press release includes "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "forecast," "intends," "may," "will," "might," "plan," "possible," "potential," "predict," "project," "should," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company's fight against abusive and possibly illegal trading tactics against the Company's stock; successful launch and implementation of SMX's joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX's strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX's ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX's ability to successfully and efficiently integrate future expansion plans and opportunities; SMX's ability to grow its business in a cost-effective manner; SMX's product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX's business model; developments and projections relating to SMX's competitors and industry; and SMX's approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company's shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX's business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX's products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX's filings from time to time with the Securities and Exchange Commission.

EMAIL: [email protected]

SOURCE: SMX (Security Matters) Public Limited

View the original press release on ACCESS Newswire

(K.Jones--TAG)