The Albany Gazette - SMX Can Deliver 100% Authentic Guarantee to e-Commerce Giants Using Proof Over Perception (NASDAQ: SMX)

Not anymore.

SMX (NASDAQ:SMX), the company providing the invisible molecular infrastructure that turns trust into proof, has cured that limitation. And it's not a concept waiting for its moment; it's available right now. The potential impact could be enormous from day one.

Across the global resale landscape, where millions of products are traded daily - ranging from sneakers and handbags to luxury watches and electronics - SMX's molecular marker technology could eliminate the guesswork and hours of manual inspection with a scan that takes just seconds. That kind of precision doesn't just enhance the process; it could redefine integrity in e-commerce.

From Proof Source to Checkpoint

Here's the real breakthrough: SMX's system doesn't start at resale. It begins at the factory floor.

By embedding molecular markers directly into raw materials - such as leather, polymers, hardware, and even precious metals- SMX is building authenticity into products from the moment they're created.

Through partnerships with global manufacturing and technology leaders, including CETI, Aegis Packaging, and A*STAR in Singapore, this process is already underway, where each material gains a molecular passport that remains with it for life.

By the time that item reaches an online marketplace, verification becomes frictionless. No experts. No subjectivity. Just the ultimate flex: scanned proof

That shift from reactive to proactive authentication is the linchpin of a new trust economy. Instead of trying to catch counterfeits after the fact, platforms can confirm what's already known, using SMX's digital memory embedded in the material itself. It's the same principle that powers digital ledgers, but applied to the physical world, where molecules, not promises, hold the truth.

The End of "Buyer Beware"

For global platforms, this is the dream scenario. Authentication becomes instantaneous, scalable, and incorruptible. Human verification centers, a costly middleman of trust, give way to automation.

It's not a threat to existing business models; it's an upgrade. Marketplaces evolve into better checkpoints for proof, portals that connect buyers directly to verified chains of custody that began long before the product ever appeared online.

Luxury brands benefit, too. When authenticity starts at production, counterfeiting gets cut off at its roots. That proof of origin doesn't just protect the first sale; it compounds value across resales. A couture bag, a collector's watch, or a limited-edition sneaker can be passed through multiple owners, all tied to a single, continuous, and verified identity.

That's how circular economies grow, when proof flows as freely as the products themselves.

A New Marketplace for Trust

The ripple effect across commerce is massive. Once proof exists at the molecular level, verification can become universal.

Imagine refurbished electronics verified automatically before resale. Handcrafted items confirmed as genuine creations. Fashion marketplaces offering instant authentication not as a premium add-on, but as standard.

Every platform becomes a node in a global verification network, one anchored by SMX's industrial integrations at the source. This isn't a service layered on top of commerce. It's infrastructure, the backbone of a future where proof is built in, not bolted on.

The Business of Proof

SMX's partnerships with CETI, A*STAR, and Aegis show that this model is moving from lab to market. These organizations represent the manufacturing and materials layer, the very foundation where authenticity can be hard-coded before a single product ships. Once verified, materials enter global supply chains, and every subsequent transaction benefits.

And with each scan, verification, and resale, SMX provides validation, leveraging its technology as both a security feature and a data engine, transforming authenticity into analytics, a new category of value for brands, platforms, and consumers.

That's a business model designed to scale. From fashion and electronics to art, automotive, and pharmaceuticals. Anywhere value depends on proof; SMX is the system that makes it verifiable, not through educated assumptions, but with proof.

Proof at the Checkpoint

Marketplaces are the checkpoints. However, SMX is the system that strengthens them.

By starting at production and linking every stage of a product's life through molecular proof, SMX turns authenticity into infrastructure. It's a win for manufacturers protecting brand equity, a win for platforms by cutting costs and fraud, and a win for consumers who finally get a verifiable truth with every purchase.

The endgame? A digital trust economy where every object carries its own receipt for reality. SMX isn't just changing how the world verifies what's real. It's changing who it trusts to define it.

About SMX

As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.

Forward-Looking Statements

The information in this press release includes "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "forecast," "intends," "may," "will," "might," "plan," "possible," "potential," "predict," "project," "should," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company's fight against abusive and possibly illegal trading tactics against the Company's stock; successful launch and implementation of SMX's joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX's strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX's ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX's ability to successfully and efficiently integrate future expansion plans and opportunities; SMX's ability to grow its business in a cost-effective manner; SMX's product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX's business model; developments and projections relating to SMX's competitors and industry; and SMX's approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company's shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX's business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX's products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX's filings from time to time with the Securities and Exchange Commission.

EMAIL: [email protected]

SOURCE: SMX (Security Matters) Public Limited

View the original press release on ACCESS Newswire

(A.Johnson--TAG)