The Albany Gazette - GameSquare Appoints Tom Wild as Vice President of Creative Strategy for EMEA

FRISCO, TX / ACCESS Newswire / August 13, 2026 / GameSquare Holdings, Inc. ("GameSquare" or the "Company") (NASDAQ:GAME), a next-generation media, entertainment, technology and digital native treasury company, today announced the appointment of Tom Wild as Vice President of Creative Strategy, EMEA. Based in London, Wild will report to Paul Ioakim, GameSquare's Head of Agency.

The appointment represents a continued investment in GameSquare's international growth strategy as gaming, creators and digital entertainment increasingly influence mainstream culture and reshape how brands engage with consumers. Wild will partner with GameSquare's established EMEA commercial & agency team to expand the Company's strategic and creative capabilities and develop culturally relevant campaigns for brands across the region.

"Gaming and creator culture have become increasingly important parts of the global media and entertainment landscape, creating significant opportunities for brands to engage authentically with digitally native audiences," said Paul Ioakim, Head of Agency at GameSquare. "Tom brings deep strategic experience across global brands, sports and entertainment and is an excellent addition to our team. His appointment strengthens our capabilities in an important growth market and supports our focus of bringing GameSquare's best-in-class creative, strategy and execution capabilities to brands around the world."

Over the past year, GameSquare has continued to expand the global reach of its agency platform, executing campaigns and activations across markets including the UK, Germany, Mexico, Brazil, Turkey and Australia. Recent work in EMEA has included programs for leading brands and organizations including Samsung, L'Oréal and Paramount, as well as experiential events in London, Berlin & Bucharest for leading gaming publishers. GameSquare combines strategy and creative development with execution across digital, social, creator-led and physical environments, providing brands with an integrated platform to connect with next-generation audiences.

"I'm excited to support GameSquare's expansion across EMEA," said Tom Wild, Vice President of Creative Strategy, EMEA at GameSquare. "The region presents a vibrant, fast-evolving landscape where brands need bold, culturally resonant strategies to stand out. My focus will be on accelerating our regional capabilities, and collaborating with our talent and clients to deliver transformative creative strategies that drive real business impact."

Wild brings approximately 14 years of agency and marketing experience across WPP, Publicis and Omnicom, working with a broad range of clients and sectors across both UK and global mandates. Most recently, he established and led the strategy department at Fuse International, a leading global sports and entertainment marketing agency.

About GameSquare Holdings, Inc.

GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.

To learn more, visit www.gamesquare.com.

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance; the success of the partnership with Expansion Partners; the scope, timing, delivery and financial contribution of the CEER agreement; the ability to obtain platform and other third-party approvals required for in-game activations; integration, revenue, growth and profitability; and the Company's ability to execute on its current and future business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's ability to grow its business and being able to execute on its business plans, the financial and business benefits of acquisitions, divestitures, and restructuring efforts, the success of Company's vendors and partners in their provision of services to the Company, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: [email protected]

Media Relations
Email: [email protected]

SOURCE: GameSquare Holdings, Inc.

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(C.Young--TAG)