The Albany Gazette - GameSquare's TubeBuddy Launches New AI-Powered Creator Tool to Deliver Personalized, Data-Backed Video Ideas

FRISCO, TX / ACCESS Newswire / July 22, 2026 / GameSquare Holdings, Inc. ("GameSquare" or the "Company") (NASDAQ:GAME), a next-generation media, entertainment, technology and digital-native company, today announced that TubeBuddy, its leading growth and optimization platform for YouTube creators, has launched, a new AI-powered tool designed to provide creators with personalized, data-backed recommendations for what videos to make next.

Unlike generic AI ideation tools, TubeBuddy's AI solution leverages each creator's own channel data, audience comments and identity to generate highly personalized video recommendations. The technology is powered by a multi-stage large language model that analyzes four proprietary scored inputs and ranks potential ideas based on signal strength, while providing creators with visible reasoning behind each recommendation.

Early results have been encouraging. Since TubeBuddy began actively marketing the feature in early July, new subscriber additions have increased by approximately 10%. The feature has also generated the highest activation rate among comparable TubeBuddy web tools, with users saving approximately 34% of recommended ideas versus rejecting approximately 11%.

Activated users are also converting to paid subscriptions at approximately 3.69% within seven days, compared with approximately 0.34% for non-activated users, representing an approximately 10-fold higher conversion rate. Early performance is also exceeding TubeBuddy's Keyword Explorer, historically one of the platform's stronger converting tools.

"TubeBuddy's latest features demonstrate how we are using AI and proprietary data to build products that create measurable value for creators and GameSquare," said Justin Kenna, CEO of GameSquare. "For creators, deciding what to make next is a constant challenge. TubeBuddy can now turn the unique signals within a creator's own channel into personalized, actionable recommendations, and we are very encouraged by the early adoption, engagement and conversion metrics, as well as the approximately 10% increase in new subscribers since we began actively marketing the feature."

Kenna, continued, "We believe this represents an exciting opportunity to expand AI-powered capabilities across TubeBuddy's platform, while driving increased engagement, retention and monetization."

About TubeBuddy

TubeBuddy, a GameSquare company, offers a suite of YouTube AI, SEO, bulk processing, workflow, and other tools that support creators at every stage of their journey. From optimizing thumbnails, titles, descriptions, and tags to get more watch time and more YouTube algorithm love, to simplifying YouTube tasks that would otherwise take hours, to helping creators come up with video ideas, to building community to...well, you get the idea.

For more information, visit www.tubebuddy.com.

About GameSquare Holdings, Inc.

GameSquare (NASDAQ: GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.

To learn more, visit www.gamesquare.com.

Forward-Looking Statements:

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future repurchases of its common stock, future performance, revenue, growth and profitability; and the Company's ability to execute on its current and future business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's ability to grow its business and being able to execute on its business plans, the success of Company's vendors and partners in their provision of services to the Company, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to support its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

GameSquare Investor Relations

Andrew Berger
Phone: (216) 464-6400
Email: [email protected]

GameSquare Media Relations
Email: [email protected]

SOURCE: GameSquare Holdings, Inc.

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