The Albany Gazette - ALOHA Launches National "Taste That Grows" Campaign Celebrating the Organic Ingredients Powering Its Breakout Growth

Access video here (Taste That Grows)

The campaign was created by strategy and design company SYLVAIN, and is anchored in visuals that awaken the senses in unexpected ways, highlighting the textures and flavors that set ALOHA bars apart. Through close-up sensory-driven illustrations, ingredients are shown in their natural state and in motion, from fresh berries to cracked coconuts and roasted nuts, reinforcing the brand's real-ingredient foundation. Ingredients stretch, sprout, burst, and fold back in, revealing the real, plant-powered goodness inside every ALOHA bar. Obsessed Media led the media buying for the campaign which will run across CTV, YouTube, podcasts and out-of-home.

"In a time when people are paying more attention than ever to what they're putting into their bodies and how it makes them feel, we're proud to share our food philosophy with the world," said Julia Shapiro, VP of Brand at ALOHA. "We believe that the best tasting and most nutritious food comes from the earth, which is why ALOHA bars have always been made with delicious plant-based, organic ingredients. No junk. This campaign is a true celebration of that."

As consumers move away from ultra-processed, sugary snacks and toward nutrient-dense, protein and fiber-rich options, ALOHA is positioned squarely at the center of that shift. Its bars are made with organic whole food ingredients such as nuts, oats, fruits, and seeds. Its protein comes from a proprietary blend of pumpkin seed and brown rice proteins, while the fiber in its bars is sourced primarily from tapioca fiber. Together, these choices reflect the brand's core belief that ingredient transparency and great taste should go hand in hand.

"'Taste That Grows' is about illustrating the inherent beauty in real ingredients. To do that, we partnered with CGI artists Arina Emelianova and Kirill Emelyanov to create a sensorial world of plant-based wonder," said Ash Casper, Associate Design Director at strategy and design company SYLVAIN. "While AI creative content is quickly becoming the norm, we instead centered on makers dedicated to their craft. You can feel it in the work."

"We wanted the media plan to carry the same sense of discovery and sensory delight of the creative, meeting consumers in the moments where they're thinking about snacking. We leaned into visual environments like CTV, YouTube and outdoor to showcase the craft behind the work, and select podcasts featuring health conscious hosts with a passionate audience. The goal was to build awareness while reminding people what makes ALOHA special in a crowded category - real, organic ingredients brought to life in a way that feels as vibrant and alive as the bars themselves," said Barry Dan, Co-Founder & CEO, Obsessed Media.

The campaign marks the latest milestone in the company's rapid ascent. While many food brands dilute ingredient standards as they scale, ALOHA has taken the opposite path. The company has grown more than 800% over the past few years without changing its formulation philosophy, ingredient quality, or manufacturing discipline; a rare outcome in the protein bar category. Named one of Bain Capital's 2025 and 2026 "Insurgent Brands" and supported by a $68 million investment from SEMCAP, ALOHA now reaches 21,000 retail doors and ranks among the top-selling bars at Whole Foods Market, Amazon, and Thrive Market. The momentum is especially notable for an employee-owned company operating with a team of fewer than 30 people.

For campaign assets, please visit: TASTE THAT GROWS MEDIA KIT

About ALOHA

ALOHA is an employee-owned and operated company making simple, nutritious, plant-based food accessible to all. Its award-winning, USDA organic protein bars are packed with protein and fiber, amazingly low in sugar, and top-selling in the US Natural Channel. As the fastest-growing protein bar nationwide, ALOHA earned spots on Inc.'s "Fastest Growing Brands" (2024, 2025) and Bain & Company's "Insurgent Brands" (2025, 2026) lists. A certified B Corporation^® and Climate Label Certified brand, ALOHA is committed to using business as a force for good. Find ALOHA products at Whole Foods, Target, Walmart, Kroger, Sprouts, and other major retailers, or online at Thrive Market, Amazon and aloha.com. Learn more at aloha.com and follow along @alohamoment

Media Contact: Lani Free, Greenheart Communications Collective, [email protected]

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SOURCE: ALOHA

View the original press release on ACCESS Newswire

(O.Robinson--TAG)