The Albany Gazette - Aspire Biopharma's Wholly Owned Subsidiary, Buzz Bomb Caffeine Company, Partners with Blue Shark Beverages to Expand Southern California Distribution

The rollout will debut in Palm Springs and surrounding cities in the Coachella Valley, followed by a phased expansion into the Los Angeles and San Diego metropolitan areas.

Blue Shark Beverages, a family-owned independent distributor, services retail channels throughout Southern California. By leveraging Blue Shark's established network, BUZZ BOMB™ aims to capture the growing "better-for-you" energy market with its portable, fast-acting caffeine product.

"We are thrilled to bring BUZZ BOMB™ to the premier resorts, hotels, and casinos of Palm Springs and the Coachella Valley," said Kara Topolsky, Founder and CEO of Blue Shark Beverage. "As the first to introduce this innovative sublingual energy supplement to our local market, we are especially excited for its debut at the upcoming Coachella and Stagecoach Festivals. Festival weekends are a marathon and BUZZ BOMB™ is the ultimate companion for fans who need instant energy to keep the celebration going."

"The demand for functional, health-conscious fitness supplements is accelerating as consumers pivot away from traditional sugary energy drinks and stomach-aggravating sodas," said Kraig Higginson, Interim CEO of Aspire. "Blue Shark Beverages has a proven track record of scaling emerging brands through superior service and deep regional expertise. This collaboration is a pivotal first step in our 2026 strategy to increase placement of our BUZZ BOMB™ product where our customers live, work and play, through a diversity of channels and geographic locations."

BUZZ BOMB™ Caffeine and Sublingual Delivery

According to Grandview Research , the global energy drinks market size was estimated at $79.39 billion in 2024 and is projected to reach $125.11 billion by 2030, growing at a CAGR of 8.0% from 2025 to 2030. Energy drinks have become increasingly popular among fitness enthusiasts and athletes due to their ability to provide a quick energy boost.

Unlike traditional energy drinks, coffee, or soda, BUZZ BOMB™ utilizes a proprietary sublingual format delivered in a single-serving stick pack of dry powder sprinkled under the tongue. This method delivers pure caffeine quickly without the hassle of mixing with water or consuming typical caffeine sources like energy drinks, coffee, or soda.

BUZZ BOMB™ features 50mg of caffeine and is currently offered in four flavors: Tropical Fruit, Mixed Berry, Peach Mango, and Coffee Mocha. Designed for athletes, professionals, and the everyday person needing a rapid boost, BUZZ BOMB™ provides a precise amount of caffeine with the convenience of single-serving stick pack.

To learn more about BUZZ BOMB™, or purchase product online, please visit https://buzzbombcaffeine.com.

About Aspire Biopharma Holdings, Inc.

Aspire Biopharma has developed a sublingual delivery method that can deliver supplements to the body rapidly and precisely.

For more information, please visit www.aspirebiolabs.com

Aspire Biopharma Holdings, Inc.

Contact

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Kevin McGrath
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SOURCE: Aspire Biopharma Holdings, Inc.

View the original press release on ACCESS Newswire

(M.Scott--TAG)